Natural Home Products is a specialist store selling a range of organic beds, mattresses and homeware. The website began as an OS Commerce solution, but after continued customisation it became clear that an improved system was needed.Natural Home Products
We began development of a bespoke e-commerce system in late 2007 and launched the new website in early 2008. Since then the business has gone from strength to strength. Initially the company relied heavily upon Google Adwords campaigns to drive traffic to the website, and one of the goals was to move away from PPC and rely solely upon organic rankings. Today the website has removed its entire PPC budget and is experiencing a consistent rise in traffic and sales.
The store is constantly expanding with new ideas being integrated and new features being developed. Natural Home Products is currently planning on launching an affiliate scheme for 3rd party sales and integration of the ICE reward scheme.